Xiaomi’s Journey in India: Infographic

If you are living in India, you must have come across a consumer ( atleast once) who absolutely loves Xiaomi for its products. India being one of the most price elastic countries, in terms of consumer electronics, accepts only one combination when it comes to smartphones – Better for a Cheaper Price. And that is exactly what Xiaomi stands for. The Chinese smartphone company changed the Indian budget smartphone market and single handedly disrupted the dominance of Samsung and other Chinese brands. Not only this, it is one major reason for the untimely exit of many Indian brands. A journey which kicked off with the iconic Mi 3 back in 2014 is going stronger than ever and here is a little sneak peak to this wonderful journey so far.

Note, I have only taken smartphones in the below infographic.

 

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